Hey there! I'm Lena.

While my friends know me as a comedy junkie / makeup hoarder / Thai food connoisseur, I'm also a Business & Marketing Coach for ambitious millennials looking to skyrocket their income, influence and impact.

So, how did this all start?

When I was 15, I remember being told that it was time to get my first job. "You have responsibilities now," my parents told me. "Working will help you become more mature, successful, and skilled."

Even if your parents, teachers or community members didn't explicitly say this to you, I'm sure you can agree that it was implied, right? Having a job = adulthood, having a job = responsible, and having a job = doing the right thing. We've all been taught this since we were basically five years old. 

So, I'm sure you can imagine how shocked I was when I landed my first full-time job at age 22 and hated it.

Been there? 

After 10 months, I decided that I had had enough. Nope, I didn't wait to reach "one year so that I could at least put it on my resume". I didn't bother to check my bank account. I didn't care that I didn't have any worthy "professional skills". All I knew is that I was determined to figure out how I could be my own boss and stay office-less forever.

So, I quit and launched my social media consultancy. It turns out I was really good at it - in the first week of launching, I had signed my first $1,500/ month retainer client, and within three months, I had tripled my monthly income. I was finally living life on my terms without anyone setting constraints on my success.

After about a year of running my consultancy, I decided to transition into coaching. So many millennials had been coming to asking how I had succeeded at building my business as a solopreneur, which is what inspired me to share my knowledge with the world. 

Today, I teach my community of more than 25,000 subscribers how they can strategize, launch, and scale massively profitable online businesses. And I have a damn good time while doing it.

Before you move on, here are some super important things that you should know about me:

1. I'm all about helping millennials achieve true career happiness and major financial success, BUT I am not the person you want to talk to about any sort of full-time job advice. Why? Because I'm a terrible employee and avoid full-time jobs like the plague. BUT if you want to talk about building or growing your own business, freelancing, being a digital nomad, or anything else that will enable you to be you own boss, I'm 100% here to help you. If you're new to the world of entrepreneurship, a great way to get started is by going through my free PDF, 10 Steps To Launching A 6-Figure Online Business

2. I only work with two types of entrepreneurs: those who are service-based and those who create info products. Why? Because that's what I've mastered in my own businesses, and I'd never want to teach you anything that I haven't killed it at myself. To be clear, by service-based, I'm talking about coaching, consulting, writing, coding, designing, accounting, marketing, tap dancing, fly fishing, circus performing - basically, any skill that you teach or perform for other people / companies is a service. And by info products, I mean online courses, video trainings, e-books. podcasts, membership sites, etc. So, if you have an app you're looking to market or have a great idea for a vegan bakery, I'm not the person to talk to. Again, sorry! BUT the good news is that any millennial - regardless of your perceived skills, bank account, or work experience - is capable of building a hugely profitable online business. Let me show you how. 

3. I'm living proof that anyone in their 20's is capable of making money online with the skills that they already have. When I was 22, I quit my full-time job as a social media marketer and launched my own social media consultancy. No, I didn't have any "hard skills", I had no money, and I had no idea what I was doing. I was so broke that I had to have my roommate cover my rent (sorry to my then roommate and still close friend, Malka), and I was so stressed out that I regularly cried in very public places with zero warning (sorry to my fiance, Eliav). But at that point, I decided to start making some major mindset changes, I chose to start listening more than talking, and I committed to doing whatever it took to learn how this whole online business thing worked. Long story short: It worked beyond my wildest expectations. I now have a community of over 25l000 I hit 5-figure + months every single month, I travel the world throughout the year, I write for major international publications on millennial success, and I spoil the hell out of my loved ones. Ultimately, I'm living a life of real financial freedom, and isn't that what we all want? So to anyone who tells me that it's not possible or that it's too hard to launch and scale an online business as a millennial, it's just not true. Feeling inspired? Book a call with my Business Development Manager, Talia, who can tell you all about my coaching programs.

4. I'm not one of these business coaches who's going give you cookie cutter advice with a polite smile and send you daily affirmations like "Get it, girl!". Why? Because those coaches don't produce results. I'm the coach who will really listen to you, creates custom strategies designed to your goals, helps you get through the very real challenges that early stage entrepreneurs face, and be there for you every single step of the way until you achieve the results you're looking for. In my programs, we get deep into digital marketing, branding, sales funnels, web design, copy + content marketing, advertising, and everything else you need to launch and scale a 6-figure business in just a few months (no matter where you are right now!). Basically, I'm there to be your cheerleader, your business strategist, your success coach, and your friend all rolled into one. And we have a damn good time while doing it. Want to learn more about how we can work together? Cool, click here. 

If you're ready to start building your own career and living a life of real financial freedom, let's talk about how we can make it happen together.