Hey there. I'm Lena -- influencer, speaker, and coach for badass business owners like you. So nice to finally meet you!

If you're ready to take your business to the next level, put all BS aside, and finally get out of your own way to achieve real success, you've come to the right place.

Enjoy this case study, you crazy go-getter!

- L


Strategy #1

My first clients have come from my (extended) social network! My friends and family have been great with helping me to get the word out about my services, and through sharing within their networks I have signed on three clients in my first month of being live with my plant-based nutrition coaching practice!

My advice would be to send out warm letters to your network. Letting them know about your new venture, and how they can help you make your dreams a reality. I am learning that people really want to help, but you need to know what to ask for. Don’t just tell people you are starting a new business, but tell them how they can help you. Whether it asking them to share your information with their network, or a particular person they think would be interested, or even just to connect you with someone they feel should be in your network.
Untitled design (14).png

By  Michelle Smith, Plant-Based Nutrition Coach

Strategy #2

Untitled design (8).png

By Alistair Clarence, Confidence & Charisma Coach

Strategy #3

Untitled design (14).png

By Jamie Faye, Millennial Life & Relationship Coach

Strategy #4

Untitled design (7).png

By Sherina Shamdasani, Psychologist, Confidence & Mindset Coach


Strategy #5

Untitled design (5).png

By Yuri Kruman, Career and Startup Coach for Millennials

Strategy #6

Starting out in my business I faced many challenges, one being signing my first paying client! One of my biggest hurdles was with my messaging and how I am meant to serve people in my coaching business. I got caught in the comparisonitis cycle, trying to be like everyone else’s as a business coach until I decided to be true to who I am. This was the best decision for my business.

My messaging become clearer, I brought more of my personality into my business, and nailed down my services. Everything clicked and I signed my first client then my next several clients. Additionally, I have been approached by many people a crossed the world for interviews on their blogs and podcasts as well as being asked to speak at events for local businesses and groups.

What worked was being true to my vision, mission, and why I started my business in the first place. It cleared my messaging and how I communicate with my ideal clients. This create consistency in my content and built trust with my audience that much quicker. Most importantly my confidences in my abilities comes through in every aspect of my business—from promoting it to telling people what I do for a living to create content—where it did not before. I became visible in my business and life, which made me fearless.

Now, what didn’t work was trying to be like everyone else, confusing my messaging, and coming off as a desperate saleswoman instead of standing in my truth and trust in the Universe. This turned people off and I felt out of alignment with my true purpose. People can feel your energy and if you don’t fully believe in your services and business then people are going to reflect that back to you and your bank account is going to look depressing.

If you are not true to who you are then your business and its messaging will suffer and you can’t afford it to because your work is too important to the world. You are meant to change lives for the better. That is why it is so important to be clear on your messaging and how you show up in the world consistently.

Finally, I don’t just network online. I network offline too by creating my own monthly speaking workshops. My clients come to me from everywhere and I don’t close off any possibilities for my potential clients to find me. But none of this is possible if I wasn’t clear and consistent with message and owning my power to facilitate change in my clients’ lives and businesses. Being fearless by showing up for myself and the clients’ lives I am meant to change for the better.
Untitled design (5).png

By Lo Wentworth, Success and Life Coach

Strategy #7

How did you get your first client(s)? I started with family and friends it was the one time I used a email blast via mail chimp. I wish I had put the infrastructure in place to continue on with email funnels and drip marketing on the front end once the business is up and running it is hard to go back and create all that content.

What worked: Being able to clearly tell people what I do and why it helps people worked. My first ideal client came from explaining to my church group what I do and what my company is about. I didn’t try to sell it to them. By explaining it clearly one of them new the perfect person to benefit from my services and sent them my way.

What didn’t work: Social media alone. I thought that because I had a good following already if I just kept putting info out on social media people would start knocking down my doors. There are so many things that will bury your post when you are trying to market something. If you don’t have a real strategy you are doomed.

By Lauryn Williams, Financial Coach

Strategy #8


By Earnest Epps, Dropshipping Coach

Strategy #9

Untitled design (10).png

By Kirsten Atkins, Marketing Coach

Strategy #10

Hi, I’m Jen Oke, a fitness and wellness professional who specializes in yoga and corporate wellness. I found Lena from a mindbodygreen article she wrote. I was curious to learn more so I joined her Facebook group and signed up to get her free guide “10 steps to launching your massively profitable online business.” My interest was piqued, because I teach a lot of classes and spend my days rushing to the next client, giving away massive amounts of energy instructing classes, and eating in my car. I didn’t see that as a sustainable life I wanted to live for the next however many years. I’ve always had the thought in the back of my head that everything is moving online, but I didn’t know how to translate my skills as a fitness and yoga teacher into something I could profit from online. The interesting thing about Lena is that I didn’t even know I was looking for her until I found her. Her email’s and free resources spoke to me so clearly, and she breaks everything down into manageable steps, and I started to get confident that I too could run an online business. I had never even considered buying info products online until I met Lena, but it wasn’t long before I purchased her reaching richness master course. As I started working my way through the course I realized that I was going to need more support. I have a ton of ideas and struggle with taking action and following through to actually execute on anything. I got stuck spinning my wheels thinking up ideas, researching and learning but never implementing anything. I knew that if I wanted to sell high-end info or coaching products one day in my online business, I had better be willing to invest the money in myself and my business too. So I hired Lena as my coach for her 6 week Success Accelerator Program. I’m really excited to start working one on one with Lena because I know she will help me to prioritize the million things I feel like I need to do and to focus on the things that will generate income for my business. My vision for the future is to coach other fitness and yoga professionals on how to make money online so that they can continue the important work they do and love, while earning more money and having more free time. I’ve met so many amazing instructors who give up teaching because the lifestyle is hard and the pay is low. Right now I’m working on the launch of my first online meditation program. If you want a sneak peek, head over to www.jenoke.com/meditation to get the first mindfulness technique completely free. You can practice this technique anywhere, anytime to get present and connected. It’s super simple to learn and most importantly it works!

By Jen Oke, Fitness and Wellness Professional Who Specializes in Yoga and Corporate Wellness

Strategy #11

I was 17 when I started working as an autism therapist. I knew absolutely nothing about the field, but loved the work from day one. I wasn’t prepared for the amount of “independence” granted at that particular company. It was solely up to me to create curriculum, set goals, and teach my client’s family. Since it was my first time doing this, I considered it normal and just went with it.

My client’s mother, however, disagreed with my definition of normal. She gave me multiple anecdotes of the different clinicians she had worked with, having had both fantastic and dreadful experiences with her child’s therapy. This happened again with my second client, then with my third and fourth and so on. Each client complained about the lack of consistency in the industry, but praised my work. Eventually, they all recommended I start my own practice.

I was 19 by then. What did I know about starting a clinical practice? Absolutely nothing. But I went for it. I pursued my undergraduate degree in business, and obviously didn’t learn about starting a business. Instead, I was taught how to be a great employee. I practiced communication, leadership, and team building skills, and had no idea how deeply this would impact my transition into clinical work after grad school. It was my advantage over the other clinicians, but I was oblivious to it.

Calls started pouring in one day. My former clients began calling me asking if I had started my company. They asked me to leave my current job. I was shocked. They thought of me much more than I had expected. Some estimated how long it would take me to finish grad school, clinical fieldwork, and studying for my board certification. They waited me out. Suddenly, I was in the loop with over 70% of clients I had previously worked with. Their reason for finding me? Kindness.

Former clients gave me stories about the kindness I had shown them in the past. They brought up my positive demeanor in times that my own supervisors put them down or showed little signs of support. I made them feel like they were my only clients.

Kindness is free. There’s always enough to go around. It’s actually much harder to be intentionally mean, but so many of my former colleagues and supervisors enjoyed being cold and even joked and bragged about being on our funding source’s sh*t list. That seriously happened. The lack of emotional intelligence was evident, and jealousy among clinicians was palpable. I spent a lot of time observing other consultants. The common denominator among them was arrogance. While its important to acknowledge your expertise and use it, there’s no need to put others down, especially a client who is coming to you specifically for your expertise. Lighting another candle won’t dim your own flame. As corny as that sounds, its true!

The irony is that I never expected to reach out to some of these families. I saw myself as a tumbleweed drifting past their lives. There were plenty of other clinicians who could do what I did, but I was the one who left an impact. I made them all feel like royalty and in turn had their unanticipated and overwhelming loyalty. That is probably the best advice I could offer any aspiring entrepreneur. Treat everyone, clients and employees, with the utmost respect. Your actions will speak for themselves.


By Yvette-Marie Margaillan, Board Certified Behavior Analyst

Strategy #12

Untitled design (12).png

By Benjamin Tyler, Client Attraction Through Facebook and High Tickets Sales

Strategy #13

I started writing when I was 10 years old, after my cousin told me I had no imagination. I ended up studying creative writing in university, and found myself working in sales for 8 years after I graduated.

Then, one day, someone told me that selling through words was called copywriting, and I was totally blown away. It sounded PERFECT.

So I started studying everything I could get my hands on in relation to copywriting and eventually started freelancing.

I started out as a copywriter and I got my first client when a friend of mine forwarded me an email from a consultant looking for some emails.

I wrote her an email telling her why I was excited about her project and how I’d approach it.

I didn’t hear back initially, but I wanted to job so I started working on some drafts. One week after I sent my first email, I sent her the drafts, asking if this was what she was looking for.

We signed the contract that day.

As for funnel work, I had been working with a few clients on their launches, writing sales copy for them, and was constantly making suggestions about the rest of the funnel. I knew my part wouldn’t work if there were leaks up front, so I made sure there weren’t.

Funnels were a natural evolution of the work I was already doing, and I had clients coming to me already for sales copy so I said I’d just handle all of it and that was that.

Reaching out to people who were looking for copywriters and showing them what I could do. Even though I had no formal, paid experience.

Reaching out to people I had relationships with, whose email lists I was on, whose courses I was in, whose groups I interacted with in Facebook.

Getting referrals from past clients and professional contacts. Not just past co-workers but people I connected within those groups and courses.

Now, let’s talk about what didn’t work. What didn’t work was waiting, thinking I needed to know more, or have more experience before getting clients.

What didn’t work was not creating content because I doubted myself.

What didn’t work were all the strategies I didn’t try or didn’t stick to.

Social media didn’t work, guest blogging didn’t work, sales funnels didn’t work...because I never actually executed on any of them or stuck with them.

Reaching out worked.

Every time I reached out, I managed to get clients. Some of whom stuck with me for months. Because that was the action I actually took, and it was clear, and it led directly to a sales conversation.

By Kat Denan, Sales Funnels & Launch Strategy Consultant

Strategy #14

When I started doing business back in the 90s, word of mouth was the way to go. It was cheaper than traditional advertising, and people trusted it more. Now word of mouth is much harder to get, harder to nurture, and the market is saturated. While word of mouth is still an important component of any online marketing strategy, I have found three other strategies to be even more effective.

1. Content marketing. Content marketing is essential when it comes to growing my business. When you create content you’re positioning yourself as an expert, you’re creating something to share on social media, and you’re giving value to your community. Also, when you use content marketing effectively, you’re building in better Search Engine Optimisation. SEO sounds scary and overwhelming, but when you spend some time optimising your website for Google, you can increase the number of visitors who come to you via search and reduce the amount of money you need to spend on paid advertising.

2. Livestreaming. I got on Periscope back when it was brand new and that first summer I generated thousands of additional dollars in business, and I am still working with those clients today, over two years later. While livestreaming isn’t what it used to be, it’s still an important consideration for any coach’s marketing strategy because nothing builds the Know, Like, and Trust factor as much as livestreaming where people can see you and how you interact.

3. Facebook groups. Online marketing is continually growing and evolving and changing, but this year Facebook groups have been a tremendous source business for me. When you join a group of likeminded people, or people who have the problem your coaching practice solves, you’re putting yourself in front of people who are more likely to be your ideal clients.

By Ysmay Walsh, Breakthrough Architect

Strategy #15

I didn’t have a sales funnel in place, nor was my website 100% finished (it was live though) before I got my first few clients. I had started an instagram feed with my new coaching account and was putting all my efforts there before anything else. I wanted to see what kind of engagement I would get with my content. Within a few weeks, I noticed I had repeat likes/comments from instagram users who were following me, which validated that my content was keeping people around and interested. By around the 6 week mark, I had my first prospect approach ME about working with me. I hadn’t been “salesy” in my instagram stories or posts. My stories were about my every day life with some inspiration mixed in. My posts were either me expanding on motivational/inspirational quotes, or sharing parts of myself with my followers (sometimes both). Some of my posts have been pretty vulnerable and I’ve found that those are the ones that get the most engagement because people relate to them and trust me enough to share vulnerably with me in return. When you’re vulnerable and convey that you’re authentic and comfortable with who you are, it makes people more open to working with you and investing in themselves through your services. Especially because I am an authenticity coach, it’s extremely important to me that I practice what I preach; with that said, being authentic and vulnerable with my audience helps immensely with my business and I think this approach can be helpful for any business, coaching or otherwise. I also believe that the content that you put out has to be high quality and consistent with your brand image as well as regularly released. This all contributes to attracting clients who are eager to do business with you.

Word of mouth/referral marketing also helped me get my first clients. I made sure my personal and professional networks knew about the work I was doing. Gradually, more and more people would come to me saying they know a person who is stuck in an area of their life and is looking for coaching. Because I’ve maintained strong personal relationships over the years, even with just acquaintances via social media, people trust me enough to refer me to their friends and family.

So far I’ve found that the least “salesy” I am, the better. I haven’t gotten many hits on posts or stories that say that I have spots open for coaching. I suspect once my business grows and I’m a bigger name, this will work better. I haven’t put any money into advertising yet; luckily I haven’t needed to.

By Christie Federico, Authenticity & Life Coach