The Difference Between Target And Facebook Ads

Whenever I head back to the Old Country (also known as California), there are a few stores that I need to visit immediately.

The top three are Ulta (makeup), Trader Joe's (food), and Target (makeup and food).

Let's take a minute to honor Target alone. The second you enter those shiny red doors and take in the smell of fresh popcorn and plastic, you feel home. If that isn't pure freedom, I don't know what is.

But anyone who regularly peruses the isles of Target knows one thing: that shit ain't cheap anymore! It's not uncommon for me to walk in there to grab some shampoo and a box of Lara Bars and somehow end up with a $300 receipt. What is that all about?!

Don't get me wrong, dropping $300 at Target isn't the worst thing that can happen. But in reality, there's no real return on that $300, right? I mean, sure, it might make you feel good for a few days. But that $300 never goes up in value. There's no financial ROI on $300 at Target. It's a one-stop shop.

This was my big hesitation when I first thought about investing in Facebook ads. What was the fun in it? There's nothing physical I get from giving Facebook my credit card information. There's no temporary satisfaction like there is with buying a new jacket or pair of shoes. So why should I do it?

But then my business coach explained to me how Facebook ads worked and how big of a financial return I could actually get from them.

"Think about it, Lena. You could invest $20 and get 15 new email addresses from it. Then, 10 of those people might buy your tripwire offer. That's $120 in your pocket."

So, after she spent about 30 minutes explaining to me how to design, set up, and run really good Facebook ads, I decided to put some money down on the table. At that point, I gave Facebook a $300 budget over a 1.5 month timeline.

And guess what? I gained more than 300 new email subscribers from that investment. Over the following month, 6 of those people ended up investing in my two highest level programs ($3,000 and $8,000), equalling $29,000

That's a $29,000 return on a $300 investment. WHAT. THE. EFF.

This wasn't some cheap thrill like a 50 percent off Target bathing suit. I multiplied my investment times nearly 100 in cold hard cash.

So tell me...

Where would $197 spent on Power Intensive get YOU? What would be your return on investment if you added a new skill set, system, funnel, or strategy to your business?

Oh, and by the way, if you walk away from Power Intensive feeling like you didn't gain anything from the session, I'll give you the $197. No questions asked.

There are only 4 spots left, so be sure to sign up while you still can! Ready?